Google analytics is fermium web analytics service offered by Google. It tracks and reports website traffic. Google launched this in November 2005, after acquiring Urchin.
Google analytics is now the most widely used web analytics service on the Internet. Google analytics is offered also in two additional versions.
The subscription-based on Google analytics premium, targeted at enterprise users and Google Analytics Premium, targeted at enterprise user and google analytics for Mobile apps. An SDK that allows gathering usage data from iOS and Android apps.
This is really simple to install the Google analytics, firstly you should have a google analytics account, and if you are already using a Google account then you have to set up it for google analytics.This thing is really interesting and containing a lot of features and uses given below, after reading you will understand it better.
Technology has taken over the business and economic industry since the last two decades. A lot of business has shifted to the web and there are websites for online businesses. Websites are made and hosted.
There website for selling products such as electronics, cosmetics, clothes. Such websites are named as E-commerce websites. Websites are also made of blogs and article writing.
These websites are a mode of earning money as soon as you get to know how it works. Billions of users search and see these websites per day. The more the web traffic is on any web page, the more is the earning of the admin.
Most people don’t even know how much traffic is on their page and how many ratings they are getting by the search engines. To expand and grow your business, you must know all the aspects to grow it higher and higher. Google analytics is the tool designed to ease the way for the web page developers.
What is Google Analytics?
Web analysis is done by the tool that was launched by Google in November 2005 after they acquired the Urchin. Based on its function, it was named as Google Analytics. This is the most and frequently used app by Google that is used to analyze the web pages. The web analysis app has been updated and comes in two types:
- Google Analytics Premium
- Google Analytics 360
- Google Analytics for Mobile usage has also been launched and it could be used on Android and iOS phones.
Google took over the Urchin Software Group Inc. and used the Urchin analytical software for analysis until its own was launched. An asynchronous tracking system is used by Google to track all the negligible yet important activities on any website.
Limitations and performance of Google AdWords:
Since this app uses the tracking code which is quite sensitive and resolute at the same time, it is blocked by certain features such as Adblock, NoScript etc. on the Firefox search engines.
This feature needs cookies for the collection and analysis of data. People tend to block the cookies on the web pages so Google Analysis doesn’t work. This is a major drawback.
Need of Google Analytics:
Businesses need to be expanded. There is no logic in staying at a specific level when you can grow and seek for more. Google analytics provide the necessary opportunities for growing the business. Here are more key facts that why there is a need for Google Analytics:
The need to know how the visitors came to your web page:
Google Analytics allows you to track the way by which the people land on your website. Some people directly use the search engine, while others see the ads and land on the page. Some might find these ads on Facebook or Twitter. You have to track the routes and start working on these routes to get more traffic.
Analyzing the most profitable Geographical area:
Google Analytics Features:
This web analytical service provides basic and analytics tools for search engine optimization SEO. And marketing purposes. The service is available to any with google account.
Google analytics took the best features of the analytics program and made it even easier to use with new origination and visualization features. You can do many things with google analytics that will help you to get the most out of your website content, conversation, and user’s experience.
If there are one or more pieces of data you want to see at a glance every time you log into your analytics. Be sure to set it up in the Dashboards area. You can create multiple Dashboards, each of which can contain multiple widgets.
To create the new dashboards, simply go under dashboards in the Manu bar of your analytics then select new Dashboards then add your widgets. The best part of the dashboard is you can change the date range and can see all of your widgets updates with that date’s range data. This is great if you want to see your overview of your stats for traffic, goal completion and other metrics of your choosing all in one position.
Have you been curious which of your online marketing efforts (anything from local search to social media marketing) are the best as far as bringing traffic and changes to your site? At that point, it’s an ideal opportunity to take a gander at your advanced segments.
To create an advanced segment, click on the Advanced Segments dropdown and after that the New Custom Segment. On the off chance that you needed to track traffic from nearby hunt registries, then call your custom fragment Local Search Profiles and begin entering the destinations you have profiles on.
Once you have entered to the all of the domains you want to track, you can preview the segments to ensure it is pulling right data and then save the segments.
To view it, click apply. Now you see all of your traffic and goal conversion data that arrives from those sources which will give you a good idea of what is working the best for your website. With the right custom segments, you can find out the ROI of your social media campaign as well as your other online marketing strategies.
This is not enough, more features of Google analytics include:
Have you considered using advertising via Google, Facebook, StumbleUpon, or other services? If not, it might be daunting task who you should target during your ad setup.
Many of them will ask if you want to focus on a specific country to target your ads worldwide. Thanks to Google analytics. You don’t have fret any longer. Simply look under your Visitors Manu to see the location demographic of your Visitors.
Here, you can see your overall details, including the average time nearby and bounce rate of visitors from popular countries. You can likewise drill down to particular countries and see these stats and additionally your goal conversion rates specifically regions.
Now you will know the specific locations whose visitors brings you the most conversions. Targeting visitors in these locations with your ads will result in even more goal completions for your sites.
Most people know how to find the keywords that bring visitors to their site from search engine. But how would you like to go beyond that to find out what visitors are searching once they are on your site? If your website has a search box, go ahead and perform a search to see the URL of the search result.
Once you have the desired site, click on the setting wheel icon in the top right corner of your analytics Manu bar and find your profile setting. Under site search setting, select the option to do track site search and enter as a query perimeter (or the one that fit your site’s URL structure)
To see the results of this setup, go to the Content menu and the Site Search area. Under Usage, you can see what terms are being searched for, if visitors, refined their search, kept searching your site, or left which will fill you in regarding whether they are finding what they need.
Under Pages, you can see which pages people are upon when they choose to utilize the search feature. When you tap on each page, you can perceive what terms they looked for. Site search can help you determine if people are finding what they for on your site. It will also help you to find out that which page need more specific information.
Curious where people are making the most clicks on your site? In Page Analytics under the content, Manu will put up your website in the Analytics browser with information on the percentage of clicks that have happened on each internal link on your website.
You can hover over each link to see extra points of interest and navigate to more pages on your site to see more details. This can help you outwardly observe what ranges of your site are the most popular, and help you recognize where visitors are tapping on your site.
Want to know which pages keep the visitor on your site in the large number, or have the lowest bounce rate? You can see this rapidly by going under the Content menu and choosing Pages under Site Content.
This section can help you which pieces of content keep the visitor on your site, the longest and lead to them wanting to continue to more pages on your site. This will be helpful for you to produce more content that people will like in the future.
Website Analytics Traffic Estimates:
This below image shows us what kind of traffic is coming on the website. Like what we are seeing in the images is from the period of Jan 1, 2017, to March 8, 2017. 31.8% users are organic which tells us that we are going well. 24.4% of Direct traffic on the website. 18.7% paid search traffic, it means what we paid to Google to show our website on the top of Google. 16.3% referral users, those users are which came from direct links.
A few items down in the content menu from your top are your top exit pages. This will tell you how many people are arriving and existing on the particular page. This is somewhat common for websites as a visitor are coming to locate a specific piece of information and after that leave (hopefully) satisfied.
However, for different sites, it might connote that visitors are not finding what they are searching for on that page and afterward taking off. This may imply that you have to assess your site’s content.
These were some amazing features and tips about Google Analytics.
About Google Analytics:
The tracking code run in the client browser when the client browses the page and collect visitor data and sends it to a Google data connection server as part of the request for a web beacon.
However, due to browser caching. Assuming caching is enabled in the browser, it downloads ga.js only once at the start of the visit furthermore, as well website that implements Google analytics with the ga.js code use the same master file from Google.
A browser that has previously visited any other website running Google analytics will already have the file cached on their machine. In addition to transmitting information to a Google server, the tracking code sets a first party cookie ( if cookies are enabled in the browsers) on each visitor computer. This cookie store anonymous information, called ClientId.
Before the launch of Universal Analytics, there were several cookies storing information such as whether to visitor had been to the site before (new or returning visitors), the timestamp, of a current visit, and the referrer site or campaign that directed the visitor to the page (e.g. search engine, keywords, banners or email) .
If the visitor arrived at the site by clicking on a link tag with Urchin Traffic Monitor (UTM) codes. Then the tag values are passed to the data based too.
Importance of Google Analytics
Google analytics is a very important Digital Marketing tool, by seriously underused by most businesses. It also allows you to measure the result of the individual campaign in real time, compare the data to the previous period. And so much more. Here are some of the reason that you should be using google analytics to measure the success of your analytics.
Analytics shows you data from all channel that is directing traffic to your website. Including
Above it its important is also due to its all good knowing how many people have visited your site, and where they came from, but how do you know if those users complete a certain action on your site. Regardless of how many users each channel is driving to your sites, you need to know that this traffic is converting.
Google analytics have the number of features that allows you to review how well users are interacting with your website and content. These metrics monitor different aspects of the customer journey showing how the customer has interacted.
Recently, Google announced the mobile update. This implied all sites need to be MOBILE FRIENDLY if they are to be included in ranking for the relevant search result.
Google Analytics permits you to monitor which device your clients are coming from, giving you some sign with respect to how well your mobile site is functioning in contrast to the desktop version.
On the off chance that you are getting a comparative measure of guests from every stage, except fewer transformations on one, it might be an issue with the client experience of that rendition of the site.
This is the importance of Google analytics. It also has some limitations which are as under:
Limitations in Google AdWords:
In additions, Google analytics for mobile package allows Google analytics to be applied to the mobile websites. The mobile package contains server-side tracking codes that use PHP, JavaServer page, ASP.NET, or Perl for its server-side language.
However many ads filtering programs and extensions (such as Firefox ad blocks and NoScript) and the mobile phone app disconnect Mobile can block the google analytics tracking codes.
This prevents some traffic and users from being tracked and leads the holes in the collected data. Also, privacy network like Tor will mask the user’s actual location and present inaccurate geographical data.
The largest potential for data accuracy comes from users deleting or blocking Google Analytics cookies. Without cookies being set, Google analytics cannot collect data.
Any individual web user can block or delete cookies resulting in the data loss of those visits for Google analytic users. These limitations affect the majority of web analytics tools which use pages tags embedded in the web pages to collect visitor’s data, store it in cookies on the visitor’s computer, and transmit it to the remote database by pretending to load a tiny graphic “beacon”.
Another limitation of Google analytic for large websites is the use of sampling in the generation of many of its reports. To reduce the load on their servers and to provide users with a relatively quick response to their query. Google analytics limits report to 500,000 randomly sampled sessions at the profile level for its calculations.
While margins of error are indicated for the visits metrics, the margin of errors is not provided for any other metrics in the Google analytics reports, for small segments of data, the margin of error can be very large.
How to Install Google Analytics on your website
Check Bottom left of google analytics then click Tracking Code. After that copy, the code from website tracking and put in the footer of your website.
These were some limitations we should keep in mind while using GOOGLE ANALYTICS.
Effective campaigns creation:
Campaigns are the lifelines of the web pages and online selling businesses. Users need something to get them to buy your product. Make a campaign depending upon the likings of the users and the product you are selling. For instance, if you have an email campaign, you need to keep a track if the customers are using it or not.
Assessment of keywords that are used by the traffic:
Keywords are the key to getting into the search engine rankings. You have to create proper keywords that can be used by the customers to buy your product. GA analyses the most used keywords by the users on your website and send you a report about it. Don’t opt for the randomly used words as keywords. Go for the specific words so that they are acknowledged by Google and you enter the SEO ratings.
Achievement of goals:
Certain goals are kept by every individual and every company that they want to achieve. GA helps you to set up certain goals for your website. You can add these to the app and as soon as these are accomplished, you get a report.
Assessment of the content creations:
Websites work on content creation. The more informative and user-friendly content you gave, the more your website traffic you will get. You have to keep the content updated and informative so that more users see it, Keep the content original and versatile as well.
To identify the reason for traffic reduction:
There is a lot of competition in the market. Newer brands and websites tend to overtake the older ones. So to minimize these possibilities you have to make sure that the web page is updated. All the content is genuine and updated. It has all the keywords that can be easily accessed by the general public.
Dropout usually occurs due to the irrelevant content that is present on the websites. Reports and statistics can inform you about the percentage of the dropouts that happen on the daily basis.
Identification of social platform:
Social platforms are the ways you can expand and advertise your business. Since a lot of young consumers use these platforms, you must get some ideas about investing in putting ads on the social media websites such as Facebook, Instagram, and Twitter.
You must have an idea about the social media sources on which your offer could be easily accessible to the users and you might have to set a budget for this since ads require money. Traffic would increase in days if your offer is luring enough to trap people. Single clicks could help a lot in making money.
No monthly fee for the Analytics:
There is no subscription or monthly charges. You get it free of cost from the Google. Use it and grow your business.
Keeping up with the changes and updates in the search engines:
Updates and changes have been done a lot of times on the Google database and search engine that allows the users an easy access to the useful information rather than scamming. You can create original content and keep a track of traffic on your web page as far as you keep up with the standards o the search engine.
Key features of Google Analytics:
E-commerce tracking ability:
Websites doing the E-commerce business use these features to keep track of the visits on their pages along with the products that are sold most in a specific region of the world. Plans can be made according to the reports of the analysis.
It is necessary to identify the goals that you want to reach in your business. Once they are achieved, you are notified about them. To set your goals, click on the admin panel, type goals, and the nature of the goal. It could be any event, visiting duration, No. of visits per day and URL destinations.
Keep the data new and original. Activate it on demand and make sure that it is original and updated. No one wants to read a boring blog on a website that they are paying to visit.
Data analyzing and reporting:
This feature allows you to understand the need of your customers and access the data that should be modified and configured acceding to the business growth.
Data collection includes the collection of APIs and collects data from the third parties. This data is your and you should have an access to show whatever data you want to show.
A mobile app is also designed to give you a deeper and clear insight of the dimensions and metrics of the Google Analytics. You can keep an eye on all the features, changes, campaigns, and traffic by downloading this app. IOS and Android SDKs have paved the way for tracking of the websites and all the relevant features.
The performance of the website and mobile app:
Tracking system enables to track a record of daily traffic on your website as well as a record of the downfall if it ever happens. Sites are searched by keywords. GA keeps a track of the keywords that the users use most frequently and those keywords also that are beneficial for future use.
Integration of your product:
AdSense is used by the website owners to place their ads on specific web platforms to increase and boost their earnings. AdWords give a deeper and clearer insight into what the users do once they have landed on your page.
There are audience behaviors assessing tools. They analyze the customer reviews, needs fort and likings. You are informed about the demographics; content selection etc. and you have to plan your campaigns according to these reports.
It analyzes the cost-effectiveness of your campaign. Reports are delivered to you about the dollars you have paid for the ads that you have given on social media platforms. It helps you to invest your time and money in the right place.
How to use Google Analytics:
How to sign up:
Create a Google account:
Click on the Google analytics keyword on the search engine on your Google account. If you have a Google account, it’s good. But if you don’t have any, make one first. Sign up for the Google account and make an email id.
- Making a Google Analytics account:
Once you are done with the Google account, type access to the GA and after accessing that page click sign up.
- Entering the details:
Once you are done with that, enter your details including your website’s URL, your account name, The time zone of your country and then click continue.
- Data sharing settings:
After entering all the details, click the data sharing option and then click the tracking id.
- Get the tracking id:
Get your tracking id. This is the most important and key thing while signing up. Make sure that you do it right. Modify the code for the website so that you can analyze and visualize the data accordingly.
- Accepting the terms:
Once you get the tracking id, read the terms and conditions of the app thoroughly and then click accept. After that, you are done with your account and you can start analyzing your account and the web trafficking.
Activation of features:
- Activate the basic tracking.
- Do the activation of E-commerce tracking
After the last step, activate the E-commerce tracking so that you can keep a track of the visits and products sold in a day or a week. Statistical values are also provided.
- You can keep a record of all the daily visits on your web page.
You can check the keywords, daily dropouts and daily visits on your web page, the rating of your web page, etc.
Privacy concerns in Google Adwords:
Since the Google Analytics tracks the code of every website that you visit, so you might end up having given all you’re searching the record for someone sitting behind a computer screen.Some plug-in has been launched by Google that can help in keeping the record anonymous.
In European laws for privacy, you can reject the cookies so your data would be safe since the tracking system is not enabled.Google is also among the list of companies that provide the advertising feature and there are possibilities of it getting privatized.